¡hola! I’m lili,

An Illustrator and Graphic Designer based in Madrid, with over 7 years of experience turning ideas into visual stories, from UI illustration systems to character-driven narrative work.

What I love most is storytelling: building worlds, moods, and characters that make people feel something, not just understand it. I’m drawn to calm, meaningful stories, and animals show up almost everywhere in my work. I’ve grown up surrounded by pets my whole life, and they’ve quietly become recurring characters across my illustrations.

I’ve brought this visual language to clients including Santander, BforBank, Iberdrola, and GCash, among others, as well as NGOs and independent initiatives.

My work spans different formats and applications: UI illustration and animation for digital products, children’s books, editorial illustration, and surface pattern design collections.

That same hands-on instinct spills off the screen, too. I sew my own clothes, and that practice feeds directly into the fabric and wallpaper designs I create.

Whether it’s a UI illustration system, a children’s book, or a print for fabric, the goal is always the same: turn an idea into something visual people connect with.

I daydream about rescuing animals and living by the beach. When I’m not drawing, I’m usually being supervised (and occasionally judged) by my two black cats.

For work inquiries, feel free to get in touch at lilianasp.design@gmail.com.